Marketing Plan

1. Sales strategy (commissioned sales staff, agents, sales objectives, target customers, sales tools, sales support)

2. Distribution (direct to public, wholesale, retail, multiple outlets)

3. Pricing (costing, mark-ups, margins, break-even)

4. Promotion (media advertising, promotions, publicity-appropriate to reach target market)

5. Guarantees (product guarantees, service warranties)

6. Tracking methods (method for confirming who your customers are and how they heard about you)

7. Description of your target market, include demographic profiles, the geographic location, economic trends, projection in the growth of the market.

8. Your research and include a market share analysis. Show how your business will affect the market and how much of that market you can reasonably capture.

9. Address the issues of competition by describing what makes you competitive. Indicate the strengths and weaknesses of your competitors and how they affect your business.

10. Describe the type of marketing and advertising you intend to carry out. Include information about promotional tactics.

11. A discussion of how you plan to deliver your products or services.

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