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| | Risk Assessment This section will contain: Competitors’ reaction (will competitors try to squeeze you out?) "What if" list of critical external factors (identify effects of strikes, recession, new technology, weather, new competition, supplier problems, shifts in consumer demand) "What if" list of critical internal factors (sales off by 30%, sales double, key manager quits, workers unionize) Dealing with risks (contingency plan to handle the most significant risks)
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