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Risk
Assessment
This section will contain:
-
Competitors’
reaction (will competitors try to squeeze you out?)
-
"What
if" list of critical external factors (identify effects of strikes,
recession, new technology, weather, new competition, supplier problems,
shifts in consumer demand)
-
"What
if" list of critical internal factors (sales off by 30%, sales double,
key manager quits, workers unionize)
-
Dealing
with risks (contingency plan to handle the most significant risks)
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