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Some
Tips
Preparing a business plan will
generate a lot of thought and a lot of paper! Keep in mind, however, that the
final document is a summary of your planning process. You can always refer to
your working papers later on to substantiate a particular point. Have your key
employees and two or three impartial outsiders review the finished plan in
detail. There may be something you overlooked or underemphasized. Also a
critical review will be good preparation for your presentation to potential
investors and lenders.
Consider the Following:
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limit the plan to 20-25 pages
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avoid using jargon or technical terminology
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keep it professional, not extravagant or fancy
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maintain the focus of presenting the proposal
and the need for this business
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avoid "making the sales pitch’ to your
reader
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be realistic in your goals and objectives,
results, growth potential, etc.
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address the issue of competition and their hold
on the market
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be flexible in your strategies and
marketing...not everyone will think you have the idea of the century
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do not bombard the plan with financial
statements...other aspects are equally important
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assumptions do not equate projections, if you
make an assumption, back it up and be realistic
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do not hide the risks, negatives, pitfalls of
the venture, present them professionally and find solutions and ways of
dealing with these problems should they arise, before they arise
-
plan in advance for the funding you need and
reflect that in your business plan forecast
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