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Sales
Forecasting - Existing Business
Sales
revenues from the same month in the previous year make a good base for
predicting sales for that month in the succeeding year. For example, if the
trend forecasters in the economy and the industry predict a general growth of 4%
for the next year, it will be entirely acceptable for you to show each monthıs
projected sales at 4% higher than your actual sales the previous year. Credible
forecasts can come from those who have the actual customer contact. Get the
salespersons most closely associated with a particular product line, service,
market or territory to give their best estimates. Experience has proven the
grass roots forecasts can be surprisingly accurate.
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