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Sales
Factors
Here
are some factors which affect sales. Consider each one carefully and apply the
general concept to your specific situation:
External:
-
Seasons
-
Holidays
-
Special
Events
-
Competition,
direct
-
Competition,
indirect
-
External
labour events
-
Productivity
changes
-
Family
formations
-
Births
and deaths
-
Fashions
or styles
-
Population
changes
-
Consumer
earnings
-
Political
events
-
Weather
Internal:
-
Product
changes, style, quality
-
Service
changes, type, quality
-
Shortages,
production capability
-
Promotional
effort changes
-
Sales
Motivation plans
-
Price
changes
-
Shortages,
inventory
-
Shortages/working
capital
-
Distribution
methods used
-
Credit
policy changes
-
Labour
Problems
Legal
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