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Sales Factors

 

Here are some factors which affect sales. Consider each one carefully and apply the general concept to your specific situation:

 

External:

  1. Seasons

  2. Holidays

  3. Special Events

  4. Competition, direct

  5. Competition, indirect

  6. External labour events

  7. Productivity changes

  8. Family formations

  9. Births and deaths

  10. Fashions or styles

  11. Population changes

  12. Consumer earnings

  13. Political events

  14. Weather

 

Internal:

  1. Product changes, style, quality

  2. Service changes, type, quality

  3. Shortages, production capability

  4. Promotional effort changes

  5. Sales Motivation plans

  6. Price changes

  7. Shortages, inventory

  8. Shortages/working capital

  9. Distribution methods used

  10. Credit policy changes

  11. Labour Problems

 

 

 

 

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Keith Anderson, BComm, CA-IT Copyright September 9, 1999 Last Modified :07/29/10 09:17 AM